The concept of branding is a marketing ploy to make a product not only well known but wanted or desired. Its to change ones mind about say what type of coffee one buys. In Canada , Tim Hortons has been the best at this , even though in my humble opinion the coffee isn't that great . However in my country say Tim's and everyone knows what it is and it holds market share.
Well the same thing has happened within the entertainment media over the last 15 years or so that has seen a increase of what I think is a deliberate moral branding in the entertainment medium . Over the last while no matter what show you are watching , in general 2 things will happen . A gay couple or character will be introduced and at the same time within a show , pretty much every time a religious person is depicted , its is usually in a very negative light . Now here is the truth of the matter , branding does work . What we consume from the media no matter what anyone tells me , has a affect on ones view of the world around them .
With the normalization of homosexuality within these shows and the over all depictions that if one rejects this as a true expression of sexuality , you are labelled a homophobe , bigot or worse , one can discern what the shows are trying to do. It has worked very well . In the age group that has grown up within this time and in the TV generation , the over all acceptance of gay behaviour as being normal and should be celebrated is at a all time high in terms of agreement. Now I'm sure other factors have come into play , like education as well within those liberal halls of learning , acceptance has been preached . But the TV as a medium and influence cannot be understated .
If advertising didn't work or have no effect , no company would spend millions of dollars for add times in major sporting events . Well in essence a TV show is one long advertisement of a world view . We sit there passive for 30 minutes or an hour , our minds being carried along by the events . Now unless one watches with a discerning mind and is aware of what a writer is saying , how can one not be influenced . The health profession tells us all the time concerning what we consume , and we know we feel better when eat well . Well if we allow our minds to be plugged into what this world is offering , then how can we not come under its sway.
Look , I'm not saying homosexuality is some form of uber sin , its not . Like all sin , it is a direct attack against God and His holiness . We all have sinned and fall short , as Romans tells us . Plus the lake of fire is for liars , cowards , the ungodly , adulterers and the like . That is all of us . We sin because we are sinners . Plus as Christians , we must make no place for hate speech or advocate harm to anyone , but we must speak the truth , that homosexuality is sin and against God's plan for humans period.
We must be aware that as we continue to hold to God's revealed word and the gospel of Jesus Christ , this world around us will not take to kindly to our stands , no matter how meek or loving we may try to be . A sinner wants their sin and while they are under its full sway , the devil plays them like a fiddle . But greater is the one who crushed the serpents head at the cross and broke the chains of sin and death , We worship a living Saviour , Jesus Christ . This issue could very well be a time of reckoning within the Churches across many countries . May we find the courage to draw a line in the sand and stand on God's word .
No comments:
Post a Comment